And while there’s a lot of things about the corporate publishing world that I may disagree with, you know, or wish were different. We’re not, we’re not here to be against them. We’re just doing our own thing. On our own time. At our own schedule, and that’s what, you know, that was one of the key lessons I’ve learned from, from Dischord, was that they,didn’t really care what warner brothers or Atlantic was doing. They weren’t, they weren’t sitting there scowling at those big companies. They just didn’t care about those companies. And they pay them no mind at all. Only you know, the only mind they paid them was there some great records being put out by Atlantic and warner brothers and polygram and all those big companies. And so they would listen to the great musicians that had those record companies put out. But beyond that they weren’t like studying their techniques or you know, looking to even poke them in the eye. It would just, just doing their own thing, making their own media, making your own music. And that’s, I think what, you know, what we’re trying to do with Akashic.
JON: Are you thinking when you look at considering books for Akashic and you’re looking at new imprints, are you thinking primarily about, well, how do we inform and entertain the group of people who would naturally be attracted to us or how do we create things that get out into the wild a little bit and maybe reach some more people?
JOHNNY: More the latter because we’ve now published, you know, 400 books and while there is a sensibility that runs through our books, the list is truly eclectic. And so we have books where we may be sold 5,000 copies of one book and we sold 5,000 copies of another book and there’s no two people that own those two books. So there is not like a core Akashic audience there. I mean there’s, there’s probably a chord struck with people that are really following what Akashic is doing and what we stand for. But at the end of the day, we’re really just trying to sell our books to as many people as we can. And our audience encompassed all sorts of different types of people. The person who buys a book that we publish with Punk rock photos from Washington DC might not be so interested in debut novel by the Haitian female author. Um, so yeah, so we’re just trying to sort of get our books out into the world and we’re not overly conscious of trying to have a unified audience behind us.
JON: Along those lines, I noticed you have just been really interesting imprints – the new grief imprint that you’re starting, a Punk Planet imprint, which is a magazine whose loss I still mourn. And a bunch of other really interesting niches. When you do that, is it part of an overall plan to say, here’s where we want to go, or is it just, do you have the ability to say, hey, no, that’s really interesting. No one’s, no one’s doing that. Let’s do that?
JOHNNY: Yeah, it’s sort of. “that sounds really interesting. No one’s doing that. Let’s do that”. I learned early on in terms of disrupting our own list, after we had published maybe 30 books or maybe 40 books, you know, and, and having thought of ourselves as being, for lack of a better word, sort of cutting edge company with cutting edge sensibilities. It’s a cliche, but I’ll just use it because it’s, it’s useful shorthand, but if you keep doing the same kind of things, books over again over and over again, that edge gets dulled. And going back to this idea of an artistic imperative, you know, we want our image to be sharp, we want to be, we want to be forceful in what we do.